Sherrie A. Madia, Ph.D. has devoted her career to marketing and communications strategy and implementation. She has worked extensively within the not-for-profit sector, as well as corporate industry. Over the years, she has served as educator and one-on-one coach to individuals and organizations on online and offline public relations, marketing, and communications strategies, along with professional development skills.
Sherrie has taught communications and professional development at a range of institutions of higher learning including the University of Pennsylvania, Temple University, and the University of Phoenix. She has taught over 100 distinct core classes and workshops, reaching thousands of students in the online environment, and is an expert in online facilitation in higher education. She is an Adjunct Associate Professor at Drexel University, where she received the Samuel J. Mercer Jr. Award for Distinguished Instruction. In addition, she is a Lecturer at the Wharton School of the University of Pennsylvania. She teaches on the topic of social media and communication strategies. Her core teaching includes public relations, public speaking, research methodologies, intercultural communication, and global branding.
Sherrie is a member of the Information Security Media Career Advisory Council and the International Association of Online Communications (IAOC). She is a Fellow of the 21st Century Trust in London, and has served as Chair of the Executive Advisory Board of the Books for Kids Foundation, and a member of the Advisory Board for Gingrich Communications. She is currently Executive Director of Communications, External Affairs at the Wharton School of the University of Pennsylvania. She holds a Ph.D. in Mass Media and Communication from Temple University, a Master of Arts in Communication from the University of Miami, and a Bachelor of Arts in Writing Seminars from The Johns Hopkins University.
Learn more at SherriesBio.com.
Paul Borgese is an international speaker, consultant and best-selling author on topics including marketing, sales, leadership and global business strategy. He has consulted on digital strategy for more than 14 years.
Paul is managing partner at EyeCatcher Digital, a strategy and marketing firm. He has worked on marketing and business development initiatives with a wide range of organizations, including: Google, Yahoo!, Microsoft, J.P. Morgan Chase, Merrill Lynch, McKinsey & Company, IBM, The Wall Street Journal Online, eMusic, The Paris Chamber of Commerce, the Federal Reserve System, Associated Press, and American Express. Paul has managed content and advertising relationships with online video sites (Google’s YouTube), mobile applications (Verizon, AT&T), interactive TV (Comcast, TimeWarner), Spanish-language sites (MSN Latino, Yahoo! Telemundo), digital signage, and a wide array of Web 2.0 initiatives.
He is the author of the best-seller, M&A From Planning To Integration, and FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs. Paul’s forthcoming book is called Aggregating EyeBalls: How To Attract, Engage and Monetize Audiences Online.
Find out more about Paul at PaulsBio.com.
About EyeCatcher Digital
EyeCatcher Digital is a strategy and marketing firm that offers a wide array of services, including: Web design and development; social marketing; search engine marketing; media buying and planning; digital content and monetization solutions; online community-building; video production and platforms; and integrated sales and marketing training.
