Let’s face it: As you are busy researching and teaching world history or abnormal psychology, you may not have been paying attention to social media and what it can do for your work–not to mention what it can do for your students–and prospective students–and the state of your university as a whole.

What has so many organizations alarmed is that—right or wrong—their activity in the social media space has become a direct reflection on the hipness of their brand and their perceived relevance within society.

In the wake of declining endowments, faculty and administrative cuts, and drops in enrollment across public and private colleges and universities, institutions of higher learning have a tremendous opportunity to tune in to ready points of engagement that social media has to offer.

This doesn’t have to be an arduous or drawn-out process. The Social Media Survival Guide will arm institutions of higher learning with simple-to-follow tools and best practices to start using social media right away for the purposes of promoting scholarship, erudition—and enrollment.

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Start by assessing the knowledge base in your classroom or at your next faculty meeting.

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