Professional organizations are finding themselves challenged in ways they haven’t before had to consider.

Membership in professional organizations is on the decline in the wake of easy access to networking through social media sites, and industry knowledge through webinars, podcasts and video tutorials. And the state of the economy has only served to exacerbate this problem. Now more than ever, longstanding and upstart professional organizations must offer tangible, tactical value to their memberships—or risk losing them.

And yet, professional organizations are also in a unique position to ramp up the knowledge base of their memberships when it comes to the basics of social media and arming them with value-added solutions to their most pressing needs.

From not-for-profits to organizations and associations in government and industry, the needs are the same: Memberships want to learn about social media and its applications to their industry. Entire groups want to ramp up fast and start applying social networking tactics as a means of driving sales, meeting-and beating the competition.

Professional organizations must now be nimble like never before. They must engage members not on an annual basis, but on a monthly, weekly, daily basis. This is where The Social Media Survival Guide can help by offering practical advice on utilizing social media tactics with successful results.

Looking for the next clever conference giveaway? Tired of tote bags and travel mugs? Why not give participants a copy of The Social Media Survival Guide, packed with tactical and useful information they can put to work TODAY.

• Order your copy NOW.

Is your organization ready to launch a social media strategy?

Find out now. The Social Media Survival Guide Readiness Checklist. Download Now